Media Positioning
The Internet has been primarily a direct response medium. Advertisers who are embracing streaming video with rich media will quickly be able to rationalize their campaign targets.
Agencies and advertisers typically prefer to determine where their video inventory is positioned, whether in-stream or in-unit on a web page. Solution providers such as Vomedia can and do recommend placement options, based on data gathered from prior campaigns.
Numerous components come together to make the Internet a more efficient medium for video advertising and Vomedia has accomplished tremendous innovation in this field during its years of experience.
Advertising Formats
Vomedia typically provides linear and/or nonlinear video advertisement units and/or in-banner click-to-play video advertisements.
Cost Per Engagement (CPE)
Differing from cost per impression or click through rate models, a Cost Per Engagement model means advertising impressions are free and advertisers pay only when a user engages with their ad unit. Engagement is defined as a user interacting with an ad in any number of ways, including: playing a game, taking a poll, rolling over an ad unit for a specified amount of time; or ,taking a product tour.
Cost Per Click (CPC)
CPC is the amount of money an advertiser pays Internet publishers for a single click on its advertisement that brings one visitor to its website. (Most common's associated with GOOGLE adwords practices )
Cost Per Milia (CPM)
CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in online advertising it relates to the cost per thousand page impressions and when used in broadcast is relates to the cost per thousand views.
Cost Per Action (CPA)
Sometimes referred to as Pay-Per-Acquisition ( PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission and CPA so on) linked to the advertisement. Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. (The desired action to be performed is determined by the advertiser). The CPA can be determined by different factors, which can depend on where the online advertising inventory is being purchased.
